That’s the problem I helped crack when this $30MM family-owned pet brand needed to hit aggressive revenue numbers while fighting against the likes of General Mills, J.M. Smuckers and Nestle Purina.
I did this by concocting an incredible mix of capitalizing on trends, spending smarter, telling an impactful consumer story, winning where it counts, and offering retailers, like Kroger, Albertsons Safeway and Ahold Delhaize, marketing points-of-difference that cut category clutter.
P.S. Supreme Source experienced three months of it’s highest sales volume in it’s history. And, my team was recognized with a Gold Award from Effie Worldwide, an independent organization that identifies and recognizes global marketing effectiveness.