How do I create new paths of growth through communication?
Real Talk
Talking to consumers doesn’t need to be complicated. The Pet Food category is full of passionate pet parents who just want their entire family, pet + human, to be healthy, happy and together for a longtime.
Unfortunately, the category is full of “marketing-jargon” that is difficult to believe and trust.
Creating a new path to massive growth can sometimes happen through straight-forward, real-talk with a pinch of humor. While I was leading the Supreme Source Pet Food brand, I changed the brand’s communication language to be real, easy-to-understand, and helpful to our pet parents.
P.S. Supreme Source’s brand affinity almost doubled, and loyalty increased high single digits. Not bad for giving consumers some real talk
