Finding the right partners can make all the difference; especially, when there are natural synergies.
I had built a solid relationship with the Non-GMO Project, a non-profit organization focused on preventing genetically modified foodstuffs from being present in retail food products, while at WhiteWave Foods. This organization’s values overlapped with so many of mine and I have introduced many food and beverage brands the process for identifying and transitioning to Non-GMO Project verified ingredients.
P.S. Life is too short to compromise. Believing in something that is worthwhile, and then pouring your whole soul into it, is what life is all about.